Results
Focus on enquiries, customers and business growth.
Websites, branding & marketing
for small business,
without a big
agency bill.
RANDOM by name. Intentional by design. Websites, branding, SEO and marketing for Australian small businesses and tradies. Clear scope, sensible costs and practical support.
Monthly support from $399 + GSTCustom websites from $2,000 + GST
How to build a business with AI
without learning every lesson
the expensive way.
AI can help you move quickly. Jordan helps you understand where you’re going. Watch how the right support connects your website, search visibility, marketing and customer experience.
Know what to ask.
Know what to measure.
From local visibility in Wollongong and the Illawarra to deciding what a new customer is worth, Jordan shares the thinking behind the work. You leave better equipped to make the next decision.
Read the video’s key points
- AI makes starting easier. A clear customer and offer give the work direction.
- A website needs useful service information and a tested enquiry journey.
- SEO and GEO depend on useful answers, clear business information and genuine evidence. Search and AI recommendations cannot be guaranteed.
- Test Meta paid campaigns alongside organic content that builds trust. Choose channels by audience, lead quality and results, rather than likes alone.
- Connect follow-up, quotes and delivery so enquiries become a good customer experience.
- Understand acquisition cost, margin and customer lifetime value before increasing spend.
- Build your own judgement, with Jordan helping you understand what to ask, measure and prioritise.
Background reading: Google’s AI search guidance and Meta’s organic and paid guidance.
RANDOM by name.
Intentional by design.
Six connected disciplines.
One clear purpose: move your business forward.
Automation
Save time with practical software and AI.
Narrative
Tell your story and make your value clear.
Design
Build memorable brands and standout websites.
Optimisation
Improve visibility across Google and AI search.
Marketing
Stay visible with consistent social media and campaigns.
How to make your
business easier to choose
without a complicated pitch.
You don’t need another complicated marketing pitch. You need people to understand what you do, find you when it matters and feel good about choosing you.
We bring the creative and the technical together. We help you explain your services, build a useful website and keep your marketing consistent. If admin is getting in the way, we can also look at software that suits the way you work.
Meet the thinking behind RandomReal businesses. Work you can explore.
View case study BRAND · WEBSITE · AI · MARKETING
Stacked
An ambitious NFL product, built around the fans.
Brand identity, a website, an AI intelligence engine and social strategy for a UK-focused NFL application.
View case study WEBSITE · SEARCH VISIBILITY
RatesCalc
Helping specialist software reach beyond referrals.
A clear product website and enquiry journey, with Col reporting a steady flow of prospects and new levels of business growth.
View case study WEBSITE · LOCAL MARKETING
Pool Runnings
A loud brand with a clear path to becoming a customer.
Local marketing, reviews and community social content, with Jack reporting more leads, repeat customers and room to expand.
View case study WEBSITE · LOCAL SEARCH
Green Square Garage
Helping a trusted local workshop reach more drivers.
Clear services, local visibility and an APR performance tuning presence, with Ben reporting steady enquiries and a growing workload.
View case study WEBSITE · CONTENT STRATEGY
Throttle Downunder
A home for Rob’s reviews, road trips and growing audience.
Bringing motoring, food and travel together, with a publishing rhythm that supports channel growth and new opportunities.
View case study AI TOOLS · CUSTOMER EXPERIENCE
Barker’s Painting Co
Helping customers picture the finish before the first coat.
A colour visualiser, connected business tools and marketing support for a more personal painting service.
View case study BRAND IDENTITY · WEBSITE
Regional HR
A new brand and website for experienced regional HR support.
Building Grant’s business identity from scratch and explaining an HR offer designed for regional Victorian companies.
View case study WEBSITE · E-COMMERCE · SEO
Southern Cross Cameras
Putting a specialist equipment business in control online.
An equipment catalogue and SEO support, with Richard reporting stronger search visibility and room to grow.
And there’s more.
These are just a few of the businesses we’ve worked with. Talk to us about more case studies and businesses who would be happy to share their experience with you.
Ask about more client storiesHow to improve your brand,
website and marketing
without juggling suppliers.
Start with what you need.
Build on it when you’re ready.
0102030405
Websites that make enquiries easier.
A better first impression. An easier next step.
A brand worth remembering.
Make your business look as good as your work.
SEO and AI search visibility.
Practical SEO and AI search visibility.
Show up consistently.
Keep your business on your customers’ radar.
Custom software and AI tools.
Custom software, integrations and useful AI.
How to show the quality
of your work without
doing all the marketing.
From the name on your ute to the website on your customer’s phone, every part of it should feel like the same capable business.
Whether you’re a one-person operation or a growing team, we’ll help you choose a practical place to start.
Built for tradiesHow to keep marketing
within your budget.
Monthly marketing support.
Three ways to keep moving forward.
Start showing up
Local Foundations
A consistent presence for a business ready to be found.
$399 + GST / mo
$438.90 including GST per month
Explore this package- Google Business Profile review
- 1 existing-page SEO improvement / month
- 4 social posts / month · 1 channel
- Client-supplied photos and assets
- Monthly activity & enquiry summary
Build your momentum
Local Growth
Search and social working together, with a clear plan.
$999 + GST / mo
$1,098.90 including GST per month
Explore this package- Google Business Profile review
- 2 existing-page SEO improvements / month
- 1 useful FAQ or article / month
- 8 original social posts · up to 2 channels
- Enquiry tracking review
- Monthly planning call & report
Move the business forward
Growth Partner
More content, sharper conversion and practical direction.
$2,099 + GST / mo
$2,308.90 including GST per month
Explore this package- Google Business Profile review
- 4 existing-page SEO improvements / month
- 2 useful content pieces / month
- 12 original social posts · up to 2 channels
- Landing-page conversion review
- Review of one existing automation
- Monthly strategy & lead-quality report
Indicative scopes for one business and location, confirmed in your proposal. Client-supplied assets; one consolidated revision round per content batch. Original posts can be adapted across the stated channels.
NEED A NEW WEBSITE?
Let’s build it Customisable. From the ground up.
From $2,000 + GST ($2,200 incl. GST) · Custom features quoted to scope.
How to follow up enquiries
without losing track
of the conversation.
Good marketing opens the door. Better systems help you handle what comes through it.
Explore software & AITHE CONNECTED BUSINESSINTERACTIVE EXAMPLE
Get the enquiry
A potential customer finds your site and asks about a project.
Illustrative workflow. Custom builds quoted separately.
Business experience.
Put to work for yours.
I’m Jordan, the person behind Random Group. I’ve built and sold businesses including Volcanic and Hyper Automate, and I’m now also building Wiity AI.
Random Group is my separate consultancy for Australian small and medium businesses and tradies, outside the recruitment agency market. I bring that experience to your brand, website, marketing and systems, with a clear scope and a practical reason behind the work.
More about Jordan & RandomLocal help for your
next business step.
Website design, SEO, branding, marketing and practical AI support for small and medium businesses and tradies. We are based in Wollongong and work across the Illawarra, from Helensburgh to Gerroa.
Wollongong
Explore local supportHelensburgh & Stanwell Park
Explore local supportThirroul & Austinmer
Explore local supportBulli & Woonona
Explore local supportCorrimal & Fairy Meadow
Explore local supportFigtree & Unanderra
Explore local supportPort Kembla & Warrawong
Explore local supportDapto & Horsley
Explore local supportShellharbour & surrounding suburbs
Explore local supportAlbion Park & Calderwood
Explore local supportKiama, Gerringong & Jamberoo
Explore local supportLet’s clear
a few things up.
What should I start with?
If your website no longer reflects your business, start there. If the foundations are sound but you need to show up more consistently, a monthly package may be the better next step. We can help you choose a focused scope.
Are websites included in the monthly packages?
No. Customisable website builds start at $2,000 + GST and are quoted separately from ongoing marketing. This keeps your build cost and monthly support clear.
Can you build something completely custom?
Yes. We can scope bespoke software, customer portals, integrations and automation. Features, dependencies and support are agreed in writing, with costs matched to the scope.
Do you guarantee SEO rankings or AI recommendations?
No. Rankings and AI-generated answers are controlled by external platforms. We focus on useful content, technical foundations, credible business information and measurable progress.
Do you only work with Illawarra businesses?
We are based in Wollongong and work with businesses across Australia. Our local service area includes the Illawarra, Shellharbour and Kiama.