Give the brand a clear structure.
We brought the colourful identity and service information together on the website, helping people understand the offer without losing the energy that makes Pool Runnings distinctive.
How to make a bold brand bring in business without losing the details customers need.
Jack Seymore came to Random Group with a good challenge. Pool Runnings was intentionally loud, colourful and memorable. The task was to keep that personality while making the services, local coverage and next step easy to understand.
Keep the personality.
Make the service clear.
Show up in the right neighbourhoods.
Localised marketing focused on reaching pool owners in the communities the team serves. The aim was relevant enquiries from people who could become ongoing customers.
Let good work build trust.
Google review strategy and community social marketing helped the business showcase its work and customer experiences, supporting the reputation the team earns on each visit.
Bright, memorable and ready for enquiries.
Explore the real Pool Runnings homepage, with its distinctive colours and clear invitation to request a quote.
Actual website capture, 20 October 2026. Scroll inside the frame to explore.
A busy team.
A broader service offering.
Jack reports an influx of leads that has helped keep his team busy. He also credits the work with supporting growth beyond regular cleaning into installation work, pool build support, heating installation and ongoing management.
The website gives that wider offer room to be understood. Local marketing, customer reviews and community social content help Pool Runnings reach homeowners looking for a service that is approachable, professional and worth recommending.
For Jack, success includes customers coming back and referring others. The marketing opens the conversation; the team’s work gives people a reason to stay.
Lead flow, service expansion, repeat business and referrals are outcomes reported by Jack and supplied by Random Group.
Fun to work with.
Serious about the service.
“In such a competitive market, pool servicing is cut-throat and you’re often seen as only as good as your last clean. Working with Random Group has brought in an influx of leads to keep my team busy and helped us grow into other areas, including installations and pool heating.
Our local marketing and Google review strategies help us showcase our work, and the community social marketing is second to none. We can now reach customers across Sydney’s Eastern Suburbs with a fun but professional service that keeps them coming back, along with the referrals they send our way.”
Client feedback supplied by Random Group, edited for length and clarity.