Random Group is my consultancy for Australian small and medium businesses and tradies: bringing brand, design, marketing and practical technology together at a price that makes sense.
I’m Jordan, the person behind Random Group. I’ve built and sold businesses including Volcanic and Hyper Automate, and I’m now also building Wiity AI.
Random Group is my separate consultancy for Australian small and medium businesses and tradies, outside the recruitment agency market. I bring that experience to your brand, website, marketing and systems, with a clear scope and a practical reason behind the work.
From building companies to building your next step.
A creative eye. A commercial perspective. A practical approach to technology.
VOLCANIC
Building and growing.
My experience at Volcanic included APAC growth and technology development before the company’s sale to The Access Group. It brought the commercial and technical sides of a business into the same conversation.
I co-founded Hyper Automate, working at the intersection of business processes, automation and people. That experience informs a simple principle: understand the problem before choosing the tool.
A good business can be held back by a brand that doesn’t reflect its work, a website that makes enquiring difficult, or systems that create more admin than they remove.
Random Group brings these pieces together. We start with what matters to your business, agree on the work and build something useful. Sometimes that’s a sharper identity. Sometimes it’s a better website, consistent marketing or a tool shaped around the way you work.
Random Group serves small and medium businesses and tradies outside the recruitment agency market. My other ventures and past industry roles are part of my experience, not the audience or service focus of this consultancy.
RANDOM by name. Intentional by design.
Six connected disciplines. One clear purpose: move your business forward.
R
Results
Focus on enquiries, customers and business growth.
A
Automation
Save time with practical software and AI.
N
Narrative
Tell your story and make your value clear.
D
Design
Build memorable brands and standout websites.
O
Optimisation
Improve visibility across Google and AI search.
M
Marketing
Stay visible with consistent social media and campaigns.
Sharing practical thinking.
APSCo EMERGE / 2026
Practical AI, explained live.
Jordan co-led an interactive workshop with Lee Anne Whitaker on applying AI and automation to business operations.