I build businesses.
And help yours
move forward.

Random Group is my consultancy for Australian small and medium businesses and tradies: bringing brand, design, marketing and practical technology together at a price that makes sense.

Meet Jordan on LinkedIn
Jordan Betteridge, founder of Random Group
JORDAN BETTERIDGEFOUNDER, RANDOM GROUP

Business experience.
Put to work for yours.

I’m Jordan, the person behind Random Group. I’ve built and sold businesses including Volcanic and Hyper Automate, and I’m now also building Wiity AI.

Random Group is my separate consultancy for Australian small and medium businesses and tradies, outside the recruitment agency market. I bring that experience to your brand, website, marketing and systems, with a clear scope and a practical reason behind the work.

More about Jordan & Random

From building companies
to building your next step.

A creative eye.
A commercial perspective.
A practical approach to technology.

VOLCANIC

Building and growing.

My experience at Volcanic included APAC growth and technology development before the company’s sale to The Access Group. It brought the commercial and technical sides of a business into the same conversation.

Read the published profile
HYPER AUTOMATE

Making technology useful.

I co-founded Hyper Automate, working at the intersection of business processes, automation and people. That experience informs a simple principle: understand the problem before choosing the tool.

Read the idibu interview
WIITY AI / NOW BUILDING

Still hands-on.

I’m also building Wiity AI. Continuing to build a business keeps me close to the decisions, constraints and opportunities that owners face themselves.

Follow my current work

Small business deserves
serious attention.

A good business can be held back by a brand that doesn’t reflect its work, a website that makes enquiring difficult, or systems that create more admin than they remove.

Random Group brings these pieces together. We start with what matters to your business, agree on the work and build something useful. Sometimes that’s a sharper identity. Sometimes it’s a better website, consistent marketing or a tool shaped around the way you work.

Random Group serves small and medium businesses and tradies outside the recruitment agency market. My other ventures and past industry roles are part of my experience, not the audience or service focus of this consultancy.

RANDOM by name.
Intentional by design.

Six connected disciplines.
One clear purpose: move your business forward.

Results

Focus on enquiries, customers and business growth.

Automation

Save time with practical software and AI.

Narrative

Tell your story and make your value clear.

Design

Build memorable brands and standout websites.

Optimisation

Improve visibility across Google and AI search.

Marketing

Stay visible with consistent social media and campaigns.

Sharing practical thinking.

APSCo EMERGE / 2026

Practical AI, explained live.

Jordan co-led an interactive workshop with Lee Anne Whitaker on applying AI and automation to business operations.

See the event programme
IDIBU INTERVIEW / 2025

A reason behind every tool.

In conversation with idibu, Jordan discussed assessing technology through its purpose, how it will be used and the benefit it should deliver.

Read the conversation

These are professional speaking and interview appearances, not endorsements of Random Group.

What’s next
for your business?

Let’s work it out

GOOD TO SEE YOU AGAIN

Welcome back.
Let’s have a chat.

Conversations are free. We just want to help where we can. If we’re not the right fit, we’ll do our best to point you in the right direction.

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