Our work Southern Cross Cameras

How to grow your online presence without losing control of your website.

Southern Cross Cameras needed more than a website it could occasionally update. The team wanted to showcase its specialist equipment, explain the business properly and have dependable support as its online presence grew.

A specialist business ready for a stronger website.

Southern Cross Cameras supplies cinema cameras, lenses and production equipment for hire. Its website needed to give prospective customers a useful view of that range and a clear route to discussing their production requirements.

The team came to us wanting more responsive support and a partner who would help develop the brand online. The priority was to give them control, with a website they could build on as the business changed.

01

Put the team in control.

We helped Southern Cross Cameras move towards a website it could manage with confidence, supported by an ongoing relationship with Jordan and Random Group.

02

Give the equipment room to shine.

The e-commerce catalogue presents the equipment through categories and individual product pages. For this rental business, the customer journey centres on exploring the range and requesting a suitable hire quote.

03

Support relevant search visibility.

Website and SEO work focused on helping people find the equipment and services relevant to their production. The aim was useful commercial enquiries, with the site clearly explaining what the business offers.

The business and the equipment,
clearly on show.

Explore the homepage and camera catalogue. These are captures of the live website, with links to the working pages.

Explore the live site
southerncrosscameras.com
Southern Cross Cameras’ homepage presenting its cinema equipment rental business, range and team.

Actual website captures, 20 October 2026. Scroll inside the frame to explore.

More confidence online.
More room to grow.

Richard reports that Southern Cross Cameras appears on the first page, within the top five results, for 95% of the searches the team considers most relevant to its business. That puts the company alongside competitors that have been operating for much longer.

He says the business is now better able to compete with larger global operators and grow its team profitably. These are the outcomes that matter to him: a stronger commercial presence and support that helps the business move forward.

Search positions and business outcomes are client-reported. The 95% figure has not been independently audited against a defined keyword list or reporting period; rankings can change.

A website the team can
keep building on.

For Richard, working with Jordan and Random Group has meant taking control of the site and having a platform that gives the equipment the attention it deserves. The catalogue lets prospective customers explore the range, while the SEO work helps the business reach people looking for relevant services.

He describes the website and SEO support as second to none, and says he continues to recommend Jordan to people in his network. His confidence comes from the results he has seen for Southern Cross Cameras and the positive experiences he reports from those referrals.

Richard Lee Client contact, Southern Cross Cameras

Expanded summary of the feedback supplied by Random Group, not a verbatim quotation.

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