A brand from the ground up.
We created Stacked’s visual identity and website, giving the product a bold, recognisable presence and a clear way to introduce itself to NFL fans.
How to turn a big product idea into a brand, platform and community without juggling separate teams.
Dan, the founder of Stacked, came to Jordan with an ambitious brief: bring a UK-focused NFL intelligence application to life, with a distinctive identity, an AI engine and a marketing strategy built around the fans.
One idea.
A lot of moving parts.
AI built around the game.
We built the intelligence engine to bring together information before, during and after games, helping fans follow the context and understand what is happening.
A strategy for the community.
We developed the social marketing strategy from the ground up, supporting community building and opportunities for user-generated content and creator partnerships.
See the brand and product story together.
See the real Stacked homepage design, with its bold identity and app presentation. Open the live site to explore the full experience.
Actual website capture, 20 October 2026. Scroll inside the frame to explore.
More context for fans.
Room to explore without a stake.
The platform presents pre-game previews, live tracking and post-game recaps alongside personal insights. Its purpose is to bring information into one place so fans can spend less time switching between sources.
Stacked also describes a Zero-Stake Mode for simulating bets without staking money. This is a simulation feature, not a promise that real-money bets cannot lose. Analysis can provide context, but it cannot guarantee a result.
Stacked describes itself as an intelligence application rather than a bookmaker. The case study centres on the design, product and marketing work behind that experience.
From an ambitious brief
to a growing community.
Dan reports that the work has helped Stacked build a substantial community and secure exclusive user-generated content partnerships with players around the world.
For him, the value has been having a team that could connect brand, technology and marketing, rather than treating them as separate projects. The result is a product with a recognisable identity and a strategy for reaching the people it was built for.
Project scope, community growth and partnership outcomes supplied by Random Group from Dan’s feedback.
“We came to Jordan
with a wild task.”
“We came to Jordan with a wild task, and he and his team have blown it out of the park. Random Group designed our brand from the ground up, built our AI intelligence engine and developed our social marketing strategy.
They’ve helped us build a huge community and secure exclusive UGC deals with players around the world. If you’re thinking seriously about growing your business online, Jordan and the Random Group team have to be on your list.”
Client feedback supplied by Random Group, edited for length and clarity. Growth is not presented as a guaranteed multiple.