Explain the product clearly.
Bring the software’s purpose and key features into focus so visitors can understand who it is for and why they might want to explore it.
How to bring a specialist product to more customers without relying on referrals alone.
Col Levander and the RatesCalc team brought more than 25 years of experience in wage compliance. They needed a website that helped labour hire businesses find their software, understand its value and start a conversation.
Deep expertise deserves to be easier to find.
Reach beyond existing contacts.
Help the business build an online presence that can introduce RatesCalc to new prospects, alongside the referrals it already receives.
Make the next step obvious.
Clear demo and contact options connect product interest with a conversation, giving Col’s team the opportunity to understand each prospect’s needs.
A clearer introduction to a specialist tool.
Explore the RatesCalc homepage, from its product introduction and feature information to the invitation to book a demo.
Actual website capture, 20 October 2026. Scroll inside the frame to explore.
A new source of enquiries.
More opportunity to grow.
Col reports a steady flow of enquiries through the website, helping RatesCalc reach prospective customers beyond its existing referral network.
He credits the work with helping the business grow to levels it had not reached before. For a specialist software company, that means more opportunities to demonstrate the product and turn interest into meaningful commercial conversations.
Team experience, enquiry flow and business growth are reported by Col and supplied by Random Group. No numerical growth or search ranking claim is made.
Bringing the vision to life.
For Col, working with Jordan and Random Group meant making an essential tool easier for its intended customers to discover. The website now gives the team a steady source of new conversations, complementing the customer referrals that helped build the business.
Summary of the client feedback supplied by Random Group.