Do you like your brand, is it working for you?

Let's face it, most small business owners have a love/hate relationship with their brand. We love what we've created yet often hate where we're at. 

Rebranding often sounds like an expensive luxury and is not something that happens overnight. In fact this can be the case however it does not have to be. Rebranding involves more than changing your logo or making an overhaul in design of your marketing material.

Things to consider

Rebranding involves refreshing your brand strategy, purpose and goals through strategic online advertising and web development. 

As humans our perception of brands are built on our experiences with them but how much effort do we put into keeping those positive brand associations alive? If you don't have an Idea at all what your brand stands for online any more, Rebranding is the first step to Re-finding your purpose and serving it up to your audience. Rebranding doesn't mean you have to do away with what works but rather refresh the way in which it is presented. If you are not proud of your brand, Rebranding could be the answer.

Where to start?

We get so wrapped up in doing the day-to-day things in business we can often neglect our brand image altogether or not give it the attention it deserves. Rebranding isn't necessarily a massive job, you could simply refresh your brand image by updating the images and copy on your website.

This is an extremely cost effective way of improving your presence without breaking the bank and it will also give you huge rewards in increased search engine rankings (people love fresh content). 

Don't forget to add some photos too as this has been proven time and again to increase the click rate for people who visit your site. Rebranding doesn't mean you have to do away with what works but rather refresh the way in which it is presented. If you are not proud of your brand, Rebranding could be the answer.

In conclusion

Don't be afraid to look into this if you are looking to Rebrand yourself. Rebranding is the way forward, it shows that an organisation is forward thinking and that it wants to grow.

While doing this, don't forget the social media side of things either (who doesn't love a bit of Facebook right?) get some like buttons on your site and try using Linked for keeping in touch with your customers. It really is worth looking into Rebranding as long as you remember why people choose to work with your brand and services - Its why you started up shop in the first place

Sometimes it's the little stuff, it makes a big change

At Random Group, when engaging with us you should expect nothing less than

- Have a website created by the experts in no time. 

- We are specialists in all things creative, and educate along the way

- Choose from a large selection of services that cater to your needs, you deserve options

- You'll receive professional results and advice every step of the way

- Hire us to get a unique, imaginative brand identity you deserve

TTFN,

Jordan Betteridge - Founder and MD

Random Group PTY LTD

Jordan@randomgroup.com.au