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The Significance of Strategic Brand Development & Its Impact on Businesses

A decent Employer Branding strategy will help you gain an advantage over the competition by highlighting what makes your Recruitment Agency so special - yes, even Recruiters can benefit from Employer Branding!

There are a few things to consider when looking at the cost of marketing for your Australian recruitment business.

This article is about recruitment agencies and why it's important to focus on SEO for their websites, how to define a strategy and also how to tell an SEO specialist what they want

New marketing practices are popping up, but one that truly resonates with Random Group is now fast becoming our rule of thumb, its all common sense. Before starting a new marketing project, take moment to truly understand the value of “ WIFT ” or “what’s in it for them (your audience) a new project So, what is the purpose? Many times, were sure the responses will be: Our competitor is doing it or, it seems like the thing to do, the list goes on... Without directly challenging those responses, is that really the purpose ? Let’s dig in and ask – how can we make the 3P’s of marketing work for us AND our audience... PURPOSE What do you want to accomplish? How can we tell if you need a Facebook page, a blog, a brochure, or something else? The purpose is essential for defining the objectives. And don't forget: If we don't know the goals, how will we know if we've been successful? How will we know whether things are going well? We can now go into the procedure once we've decided on our purpose, objective and goals. PROCESS If we aren't clear on the goal, it will be difficult to determine the most effective approach to get there. The process is what determines how we go about accomplishing what we want and reaching our objectives in the most beneficial way possible. We'll need to do some thinking and clarify WIFM (what's in it for me?) or WIFT (what's in it for them?): ) How will we get our advocates to help us spread the word? We'll need a strategy. Do we have a good understanding of our target audience and how to reach, educate, and equip them? PAYOFF Isn't this what it's all about? It's the whole reason for the mayhem. What will be the reward? And, more importantly, what will you get out of it? Certainly, if there is a benefit for your audience, there will also be a benefit for you. It'll be far simpler to evaluate how well we achieve our objectives and how we may modify as needed if we have clearly established them. So, the next time you're thinking about your next campaign and strategy, consider the 3P's. You could even take a look at an existing campaign; clearly state your objective, assess the process, and analyse - is anything missing? Then assess the effectiveness of your investment. Is there any benefit to both your audience and yourself? Give it a try, and let me us know how it works, or if we can help. TTFN, Random Group

What's in it for them? It is all about them... We frequently educate people on how to improve the return on their conversations and presentations, which may imply that we're only focusing on what our clients get from it. The irony is that when they stop thinking about themselves and start considering their audience, they actually boost the ROI. Change your thinking from WIFM to WIFT. When we educate the 3 Ps of Marketing , we are intentional about putting the audience at the top of our minds. They must be top of mind in every conversation and presentation because communication cannot happen without them. This is why it's important to do your homework first. Who are they? Why will they be there for your discussion or presentation? What do they hope to get out of it? What is significant to them? etc. The better you understand your audience, the more you'll be able to discover about them and provide a richer experience. You'll be able to connect with them more and build rapport faster, and you'll be able to assist them in connecting with your message sooner because you know who they are and what they want and need. Knowing what you want to get out of a conversation and presentation is the first step, but understanding what the audience gets out of it will go a long way toward successful communication.

So, here we are. Recruiting within the biggest talent shortage in history...