How Sydney based consultancy, Random Group, aims to help small business’s gain access to enterprise level digital marketing strategy.

Jordan Betteridge founder of Random Group has a Robin Hood mentality when it comes to sharing top tier digital marketing expertise with SME business. 

“Having worked in Marketing & Director level positions for global SAAS businesses, the model was typically built on a one size fits all 3-tier package approach. Businesses could pay for more, but often package inclusions weren’t relevant to individual business needs and smaller businesses were often priced out of the services they did need, forced to settle with the base model entry package, sitting ducks waiting to be up-sold as they grew. Contracts were non-negotiable 12 months and customer service was often off-shore, impersonal or even un-trained in technical know-how”.   

The implications of 2020 and the growing need for an online presence has meant small business owners or even established business owners without digital marketing expertise are susceptible to overpaying being underserviced or having their brand incorrectly portrayed online by SAAS companies and digital agencies.

Owners are left struggling to be heard over the acronyms and digital jargon while trying to understand if they are receiving value for money. 

Websites are a great example of where smoke and mirrors are often used, a great website should mirror your company values and allow consumers to engage with the brand and be easily educated on your particular service or product. It should be searchable, customised and by then end of the process you should own the website and be able to make changes yourself on-going as your business evolves.

Some web agencies will hold the rights to your website and charge you for access. Random believe that it’s your brand your website your property, we build the best version it can be then teach you how to manage moving forward everything is transparent and no charge to access. We want to empower business owners to learn the tools that will help them to succeed in digital marketing and support along the way. 

Take our virtual CMO service , we see small businesses investing in internal marketing hires to solve their marketing problems. This means high overheads with often low impact given level. We provide senior marketing expertise tailored to your business to suit your budget, we only recommend what you need and educate you as you grow.

We provide commercial IP as well as digital marketing expertise so marketing will align with your commercial strategy. The gig economy is allowing people access to products and services like never before and Random applies that thinking to commercial and digital marketing information.

Covid 19 has triggered a new wave of start-up business registrations, with experts saying the tens of thousands of extra businesses launched in 2021 is due to a boom of entrepreneurs and contractors spurred on by the coronavirus crisis.

There were 34,868 new businesses formally signed up with the Australian Securities and Investments Commission nationally in June, including 11,373 in NSW, 10,053 in Victoria and 7206 in Queensland.

In the first six months of 2021 about 152,000 companies were registered, compared to almost 110,000 for the same period in 2020 and 113,000 in 2019.

Commercial and marketing expertise should be assessable to everyone not just those with connections or investors. Random group aims to empower everyone with a business idea or growth plan with the tools and knowledge to compete and succeed. 

For more information or a complimentary consultation visit www.randomgroup.com.au.

Email: Info@recruitmentdigitalmarketing.com.au